1. Based on its level, company could be categorized as domestic, international, multinational, or global/transnational. In your opinion, is there any national company in Indonesia that is categorized as global/transnational company? If your answer is yes, in what way? please mention the name. If your answer is no, give some explanations.
2. Make a simple marketing strategy plan for a global company, starting from analysis of segmentation, targeting, and positioning, follow by its marketing mix strategy. Be sure you mentioned the company’s name and its core business. Please write the home country and two host countries, to differentiate its marketing strategy (Each host countries has different marketing strategy. Use table/chart/graph if it’s possible).
All students should submit the answers no late than Saturday, 27 June 2009, 11.59 pm (23:59).
Answers should not exceed 350 words.
All late responses/replies/answers will not be tolerate.